Sunday, 2 December 2018

Living in Italy

We divide our time, life and work between our homes in Morocco, Sweden and Italy. In previous blog post we discussed what it is like living in Morocco (HERE!) and now it’s time to give same reflections about Italy.

Italian lifestyle

Two years ago we moved into Casa Colle, our 18th century townhouse in the medieval hilltop town Arpino, south of Rome. We had bought this charming house with stunning views some 6 months earlier and spent half a year renovating it with our very skilled builder Claudio and his team bringing this stone house back to it’s former glory.

Beautiful Arpino

We soon realized how much we loved our charming new home town Arpino and quickly made many new friends in this thriving Italian little town where there always is something going on: food festivals, wine festivals, harvest festivals, concerts, DJ:s, dancing, competitions, fireworks, literature and film events - you name it!

Our townhouse Casa Colle

Our home in Italy was really just meant to be a weekend home with easy access from both Morocco and Sweden but we found ourselves spending as much time as we could in Arpino since it’s both so charming and a great place for us to work undisturbed. Arpino is also the perfect location to explore Italy with an amazing coast line including Amalfi and Capri as well the stunning Abruzzo national park just around the corner. A one and a half hour drive takes you to either Rome or Naples. We kept returning and allocating more time to Italy than originally planned.

The spectacular sunset views from our terrace

Now after having a house in Arpino for two years we can really say that Italy and the Italian lifestyle are a big and natural part of our lives. So, what is like to live (partly) in Italy and why should you settle down here?

Amazing weather, enjoying sunny lunches outside in December

Why Italy?
Honestly, what’s not to love about Italy? Italy has it all! Here you find amazing food and wine, lots of culture, history and art, cool fashion, fast sports car, great Mediterranean weather, beautiful men and women who love to flirt and a relaxed lifestyle. La Dolce Vita is easy here. For us the main reason, apart from a very long and passionate love affair with Italy and everything Italian, was the location. Italy, and especially Rome, is perfectly situated between our homes in Morocco and Sweden with daily direct flights that only take 3 hours. We can actually have breakfast in Italy, fly back to Marrakech for business meetings and be back in Rome in time for apéritivo in the evening. Italy is also the perfect middle way in terms of culture and lifestyle between the strict and minimalistic Sweden and the hedonistic, colorful and sometimes crazy Morocco. So we decided to get a house in Italy, draw a one hour circle around Rome airport and that’s how we found Arpino, our Italian base.

The Italian food!

The Italian wines!

The best with living in Italy

  • The food! From fine dining to street food pizza, all you put in your mouth is divine!
  • The wine! There really aren’t any bad wines in Italy.
  • Almost all you eat and drink is organically and locally produced and of the highest possible quality.
  • The weather! Sunny and warm summers followed by sunny and mild winters.
  • Culture and history is present wherever you go and wherever you look.
  • The lifestyle! Italians have a very positive attitude to life and are always ready to enjoy a good time.
  • The local community, friendly people and a sense of belonging. Taking our evening walks we are almost always invited to spontanous dinners, drinks or parties going on in our neighborhood.
  • High quality in all aspects of life.
  • Very pet friendly country. Italians love dogs and dogs are welcome everywhere including the supermarket.

Cicero is always welcome to join us to restaurants, hotels or the supermarket

The challenges of living in Italy:

  • The bureaucracy (it took us 2 years to buy a small plot of land used by no one in front of our house).
  • The old school utilities (you need both gas, electricity and water tanks to get your house operational and it takes time to get it all installed).
  • Lack of digital progress (this is a very low tech country where you may buy stuff online but it would in the end have been quicker to get it at the store and wifi is not always a certainty).
  • The crazy political climate (Italians seem to care more about who is major in their own town than who runs the country and this sure is a mess).
  • Traffic can be crazy and (correct) road signs is unheard of.
  • Earthquakes are a big problem in many parts of Italy.
Overall Italy has been a 100% positive experience and Italy keeps getting better and better the more time we spend here.

Ciao and arrivederci!

Sunday, 11 November 2018

The Dalarö Project

Dalarö - a charming and genuine little village by the ocean, close to Stockholm

After we sold our town house in central Stockholm last year our Swedish base has been our house on the island Runmarö in the beautiful Stockholm archipelago. We really love that place and also the island. This summer however we felt that life was a bit limited on an island. It takes about 60 min from Runmarö to central Stockholm and also requires some planning with boats, busses etc. We started reflecting that we wanted a new base in Sweden. Something on the mainland, close to Stockholm, with easy car access but still close to the ocean and the archipelago that we love. Our plan for 2019 is to divide our time more equally between Morocco, Italy and Sweden so then it would be nice with a bigger house closer to the Stockholm. We started looking at potential location and several different houses... then we found Dalarö.

Dalarö in the Stockholm archipelago

For us Dalarö was the perfect place: a genuine little village beautifully located in the Stockholm archipelago, accessible by car and only 30 minutes from Stockholm city. Dalarö is a vibrant little community with several restaurants, shops, bakeries and charming houses as well as the most beautiful sand beach in Sweden. We viewed a few properties in the area and fell in love with a charming little house built in 1809 and one of the oldest ones on Dalarö. The house was well maintained and featured many charming original details as well as all modern comforts like a new kitchen, new bathroom, central heating etc. The house is beautifully located by the water and surrounded by old fruit trees and and a lush garden.

Our new Swedish home.

The house looks small from the outside but is actually quite spacious inside. There is a huge kitchen, a dining room, a living room, a veranda, a study and 3 bedrooms.

View from the terrace

Welcome home!

The kitchen

Original stove from 1809 (there is a modern one as well)

One of the rooms

The archipelago around the corner

We will get the keys and access to the house in December so we will spend Christmas getting the house operational. It feels great to have a new base in Sweden that is both close to the city and close to nature. We plan to also work from here part of the year.

Happy to have signed our new house in Sweden!

We are writing this blog from our terrace in Morocco where we enjoy a beautiful and sunny November but in a few days it will be time to relocate for a while.

Au Revoir!

Thursday, 1 November 2018

TEDxMarrakesh - the 2019 Edition

One of the the many exciting projects we work with here in Morocco are the TEDx events in Marrakech. Together with our friend Andrea we have the TED license here and  over the past years we jace developed the TEDx conference to become the leading event in Marrakech, attracting international speakers and a global audience as well as the local community. TED is a global brand and the people entering the iconic TED stage to give TED talks include the Pope, Bono, Bill Clinton, Bill Gates, Sting and many more.

After 6 successful editions of TEDxMarrakesh it’s now time for the 7th edition on Saturday MARCH 2, 2019 at Es Saadi Marrakech Resort with the theme "We Are the World – Identifying Identity". This will be an inspiring day with 15 mind blowing speaches, 3 entertainment acts and lots of fun. The TEDxMarrakesh events attract and international and local crowd and we also treat our guest to brekafast, lunch and a cocktail at iconic luxury hotel Es Saadi Palace. All TED talks are filmed and uploaded to the global TED channel with million of viewers every day.

We are your TEDxMarrakesh hosts, we hope to see you March 2!

Over the last decades the world got increasingly more accessible not only for the elite and explorers, but for all of us. Information travels from one end of the world to the other in seconds. 5 billion people have access to the internet – and are "connected"- we are the world. But what does this mean for us as humans, organizations, cultures and their identity? What role does identity play at all in personal or organizational development or peace in the world?

15 international and Moroccan well-known speakers will be sharing ideas and new thoughts about identity. Personal identity, social identity, cultural identity, digital identity, corporate identity…. And how have they changed over the last decades?

Last years event was totally sold out.

Vanessa Arelle from Vogue talking about online storytelling

Dutch artist Hind Haki giving a concert at last years TEDx event

The TEDxMarrakesh line up 2017.


There will be 15 high profiled and inspirational speakers from all over the world and we are proud to present the first of them for the upcoming event:

  • Marisa Berenson (award winning actress, iconic supermodel and UNESCO ambassador)
  • Niklas Kebbon (Swedish Ambassador to Morocco)
  • Saeida Rouass (Author of a series of Morocco-based thrillers)
  • Dr. Florian Langenscheidt (German author)
  • Zohreh Tabatabai (UN tycoon and former Director of Communications at the International Labor Organisation and member of the Director General's senior management team)

TED = Technology + Entertainment + Design (founded 1984) is an NGO that brings people together to share live inspirational speakers and artistic performances. TEDxMarrakesh has produced six successful TEDx-events since 2011 and is part of this global TEDx-conversation of powerful people who believe that spreading ideas can stimulate change!

Tickets can be bought online HERE
Tickets are also sold at Café Clock and Grand Café de la Poste in Marrakech.
OFFICIAL PARTNER: Es Saadi Marrakech Resort
For more information: