Friday, 2 January 2015

Fashion and Marrakech

First of all, HAPPY NEW YEAR! We hope 2015 holds lots of love, adventures, fun and peace for everyone. For us it will be the year we become "Marrakchis" and make Morocco our home.

Marrakech has always attracted the fashion crowd, both for inspiration and shooting campaigns thanks to great light all year round. Yves Saint Laurent came in the 60s and since then Marrakech has been a hub for creative people. The timeless picture below was shot for Vogue in 1969 in the early morning light at the roof terrace of the Gettys palace. Beautiful Talitha Getty captures the very essence of "bohemian chic" and Marrakech.  
We actually became obsessed with this amazing photo by talented Patrick Lichfield and tracked down one of 20 existing originals in London and bought it. It now hangs on our wall in Stockholm and reminds us of Marrakech and the feeling this city gives us.

Paul and Talitha Getty, 1969

Talitha Getty (18 October 1940 – 14 July 1971) was an actress/model/"it-girl" of Dutch extraction, who was regarded as a style icon of the late 1960s. In her final years, she was closely associated with Marrakech, where she and her husband restored a run down place, the palais de Zahir, which they simply called "the pleasure palace" due to the orgies going on there.

She became the muse and inspiration of Yves Saint Laurent and the hostess of lavish and drug fueled parties. Her husband was the oil heir and subsequent philanthropist John Paul Getty Jr. Talitha died of a drug overdose in Rome 1971.

Talitha ruled the bohemian cool crowd, partying with Mick Jagger, Marianne Faithful, The Beatles and Yves Saint Laurent. With her turbans, caftans, floppy hats, and piled on jewelry she created a timeless look. Her style lives on and continues to be the inspiration of numerous collections and campaigns in the fashion industry.

 Talitha Getty


Yves Saint Laurent spent a lot of time in Marrakech, from the late 60s until his death in 2008. He came here both to relax and to work. Here he found inspiration and tranquility. He and his partner Pierre Berge owned 2 houses in Marrakech and today the Majorelle Garden, located next to one of their houses and donated by Yves to the city of Marrakech, is one of the most popular tourist attractions of the city. 

Together with the Getty´s and with the help of star architect Bill Willis they set out to renovate and save run down riads. This started the trend of wealthy western people to renovate riads and the quest  for a romantic and exotic lifestyle in Marrakech. A trend that still goes on and actually has saved these beautiful buildings from the distortion of time and neglect. Thanks to foreign money the traditional craftsmanship survived and today flourish again.


Lisa Fonssagrieves (top picture), Yves Saint Laurent and friends, early 70s.

 Villa Majorelle, YSL:s place

Yves in the medina, early 80s


Gant was founded in 1949 by Bernhard Gant. Mr Gant actually created the original preppy look and the relaxed style we have come to associate with the Hamptons and East Coast living. Since the 80s the company has been run from Sweden and is today one of the most successful and global Swedish fashion companies designing collections for men, women, kids and home. Per worked as both Country Manager and Global Marketing & Retail Director of GANT, some fun years and the first visit to Marrakech.

Photos from the Gant fall campaign shot back in 2005 and my (Pers) first visit to Marrakech. It was a fun campaign to shoot and an instant love affair with Marrakech begun.


Below are fantastic photos of Swedish photographer Mikael Jansson for the July issue of Vogue, 2014, featuring beautiful model Lupita Nyonga. Vogue visits Marrakech regularly to shoot fashion.


Here is a nice story from the November 2014 issue of Elle China. These pictures really capture both the fashion and spirit of the city. Model Coco Rocha is photographed by Benoît Peverelli in Morocco earlier this fall.

 Fashion in Marrakech

Did you know that the movie Sex and the city 2 was filmed in Marrakech, posing as Abu Dabi? 

Sarah Jessica Parker in the souks of Marrakech

Catwalk on the dunes of the Sahara
The hotel where the girls stayed in the film is the Taj hotel and partly also La Mamounia

Below you find some selected and stylish fashion pictures shot by different magazines in Marrakech over the years.

Want to spot models and hang out with the fashion pack? Check out Comptoir Darna after dark!


 We leave you with another fab picture of our favorite style icon Talitha Getty.

  Forever young, forever beautiful, forever Talitha

With love from the Red City, always in fashion