Thursday, 19 November 2015

Launching Red City PR!

Since we made Marrakech our base we have travelled Morocco from South to North. We have met so many interesting and inspiring new friends. We have created our own little tribe down here and become part of the daily life in the ancient Marrakech medina. We have been going to parties - so many nice parties! There have been gallery openings, launches of new restaurants, pop-up dinners, new designers who open up stores and lots of international events. We have talked the nights away under the stars. We have had the riad full of friends and family visiting from Scandinavia. We have been going to the gym almost daily. And yes, we have studied Arabic and French and have done some work as well.

The sunny days turned into months, the seasons shifted from lush spring to summer heat to fresh fall. And all of a sudden we realised that we have been in Morocco for 10 months and we are not done. Not by far. A year in Marrakech may very well turn into several, maybe even a life in Marrakech? It might be time to get a haircut and a more steady job.

Since we both have worked for some 20 years internationally with communications, building strong brands, creating effective PR and driving sales we couldn't help but noticing how big the need was in Morocco when it comes to marketing and PR. There really aren't many (any) communications agency offering full service with the level of quality that we are used to in Europe. The infrastructure for strategic PR is non-existing. 

So teaming up with some highly talented and experienced international proffessionals we decided to create Red City PR, a full service communications agency that also offers production services for photo shoots and film productions in Morocco.
One of our fantastic team members is Maryam Montague who is our social media expert, she has also worked with government agencies, non-profit organizations and the media inluding CNN, New York Times and Elle Decor. She is a multiple winner of the International Weblog Awards and author of the book Marrakesh By Design as well as the founder of Project SOAR where we are members of the board. Not to mention being ranked as one of Africas top designers and lots of fun.
Our other brilliant team member is Chris Redecke who is our expert on sourcing, scouting, legal issues and team logistics. He is an architect who worked for John Sandy Associates and MacNamara Architechts and is now running the hotel Peacock Pavilions where we hang out all the time!
We love our new logo! The design of the iris is inspired by the structure of Moroccan tiles

Red City PR aims to be the leading communications agency in Morocco. 
We will develope cost-effective and creative solutions for our clients. 
We call ourselves GLOMO - Global and Moroccan.

Before the formal launch of the company we did several test cases with a "360 approach" on the businesses of our first clients to develop and fine tune our tool boxes and offers. To put it simple Red City PR offers full service or selected services in the following areas:

Strategy | Brand | Creative | Marketing | Advertising | Digital | Social Media | PR | Events | Photo Shoots 

Our clients will mainly be Moroccan companies who are looking to improve their reputation, performance or engagement in Morocco but also international companies who are entering the Moroccan market or plan to include Morocco as part of their communications strategies.

We had both been thinking about doing something around communications since we arrived to Morocco because there is such a huge need for it here. And one magical Marrakech evening, when we were enjoying a great pop-up dinner at the Nomad restaurant, one of our friends said: "Guys, we should start a communications agency together". And since that evening, May 17 to be exact, we have been planning for the launch and start up of Red City PR, a project born from both a need in the market as well as our passion for Morocco. 

We have an amazing location catalogue and know all the best spots in Morocco.

Red City PR knows all the best spots for photo shoots and will take care of all practical aspects, from permits to art buying. Weather you need oceans, snow, canyons, deserts or a funky street - all is easily accessable from Europe, hence ensuring cost efficient productions.

Team Red City PR
The four founders of Red City PR all have extensive experience of building succesful brands, creating buzz and driving sales. We have worked with some of the strongest power brands on the planet as well as small entreprenurial start ups. We represent solid experience from the fashion, lifestyle, design, hospitality, film, cultural and FMCG (fast moving consumer goods) sectors in four continents. We are on top of strategy, marketing, digital, PR and execution. We have produced fashion and film shoots all over the world and we know Morocco better than anyone. We also have a high quality network of photographers, stylists, designers, "runners" and support staff at our disposal.

Friends and business pals: Patrick, Chris, Maryam & Per

If you want to learn more about Red City PR we would love it if you checked out our website and followed us in social media! We promise to inspire you to achieve greatness!

Why not follow us in social media? We promise to share (some of) our secrets...
We named our blog "A Year in Marrakech" to reflect the intended time frame of our Moroccan adventure. Given the fact that we are now staying on in Morocco we will acordingly change the name of our blog from "A Year in Marrakech" to "A Life in Marrakech" effective immediatley.

Wish us luck on our new adventure, Marrakech 2.0!

Red City PR - stay tuned, great things will happen!