Tuesday, 4 September 2018

Living in Morocco


So why would you choose to live in Morocco and what are the pros and cons? We have touched on this subject in precious blog posts (for instance HERE). Morocco is not an easy lover but once you make the transition for real, not just being a traveler passing by for a month or a year, a new world opens up. People have been drawn here for centuries and there are good reasons for that.


Eternal summer and beautiful homes

Why Morocco?
  • The weather! Over 300 days of sun per year, eternal summer with (almost) constant sun and clear blue skies.
  • The fusion of exotic Arabic and European chic is irresistible
  • Beautiful architecture and amazing crafts
  • Rich history and culture
  • Easy access to Europe
  • Good real estate market, great time to invest here.
  • The mystique, the smells, the sounds, the light, the magic

Life is better in an olive grove


Stunning architecture

The best with living in Morocco:
  • The beauty and diversity. This Kingdom features amazing deserts, beautiful mountains, green valleys, deep canyons, stunning beaches and the most breathtaking sceneries. 
  • A lifestyle where there is hardly any stress or keeping track of time. People are in the moment.
  • A surprisingly easy business climate for entrepreneurs
  • Marrakech is one of the most cosmopolitan and fun cities in the world with amazing restaurants and a night life second to none.
  • It’s easy to live and enjoy a privileged lifestyle with great service.
  • The social scene, it’s always so much fun stuff going on
  • The interesting people. Morocco attracts a certain kind of people and the expat community is made up of an eclectic mix of entrepreneurs, billionaires, supermodels, artists, fashion designers, architects, humanitarians, adventurers, yogis, backpackers and students that all blend together.
  • You can have anything designed and custom made by the most skilled craftsmen which makes renovating and unique decorating great fun and affordable.
  • You can make a difference in the local community and do good for a lot of people if you want to.


Always good times with an international crowd of fun friends.

The challenges of living in Morocco:
  • The fact that no one keeps track of time or seem to think two steps ahead is truly frustrating when you run projects and renovations.
  • THE TAXI DRIVERS! They are often rude and try to skin you if you look like a tourist. We got our own car with a driver just to avoid the local taxi drivers.
  • The traffic is quite chaotic and the fast moving mopeds in the Medina are just terrible.
  • The bureaucracy, a lot of things require a lot of papers with a lot of stamps.
  • Marrakech is a liberal city where co-existence is important and different ways of living are embraced. Having said that there are still big cultural differences and challenges regarding equality, animal rights and social security.
  • Attention to details, fine-tuning and quality with the finish can sometimes be missing.
  • Corruption is present.
  • Haggling can be fun if you are in the mood but frustrating when not.


Exotic is sometimes fun and sometimes not.

We sure love to live in Morocco, embracing all the good as well as the challenges! We are really happy to not just be travelers passing through but to be an established part of the community here in Marrakech. Over the past years we have created a leading communications agency Red City PR, worked to expand the charity organization Project Soar to be nation wide and continued to develop TEDxMarrakesh event where we spread great ideas and new thoughts. We are happy and proud to call Morocco our home (oh, well one of our three homes).


With love from Morocco where we celebrate to just have bought a new house in Sweden. More about that later.

Keep exploring!
P&P